Case Study
Summary:
Expanding upon the integrated marketing plan already in place for Sethness Roquette, we introduced a cycle of monthly campaigns focusing on “Featured Content of the Month” for either Caramel Color product-specific or food/beverage application-specific content. The information used for these mini-campaigns was obtained from interviews we conducted with Sethness Roquette sales reps, R&D/lab personnel, and sales management to ensure accuracy and relevancy, and then executed through published content, targeted (landing) webpages, email blasts, SEO, PR/editorial in trade media, and production of animated videos. The results of each mini-campaign are monitored with analytics, and then reports are reviewed with Sethness management, in order to measure success and assess our content management steps for the next 30-60 days.
Since the inception of our mini-campaigns, they have seen a consistent increase month over month in terms of web traffic volume and time on site, color sample requests, R&D support requests and inquiry contacts that correlates to the previous month’s product or application content push. We love seeing these types of results – especially during these unique times we’ve been experiencing in 2020-2021!
Services:
Application print advertising
Targeted e-mail campaigns
Web ‘Landing’ Pages w/ Specific Campaigns
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“The review would go here – now sure if you have or can get some but I think that would be some great content to add in this spot”
fortytwoeightynine is ready to help!
If you need help, take the next step and contact us today and let’s talk about your needs.