Gema Case Study.
Here is a recent example of a well-known, global company with a respected brand in the coating and finishing industry who asked our agency to be responsible for the introduction of their new OptiFlex® Pro in North America. Our product launch campaign needed to generate interest in this new line, as well as prompt customers to schedule onsite test demonstrations. Our strategy included print and digital advertising, PR and targeted email blasts, which then lead to a unique webpage and phone number for booking the demos.
All integrated under a new “Bring It” theme we created for this effort, with a more edgy personality than Gema was known for in their marketing, we’ve seen over 1,000 site sessions with a trackable result of 60% coming to the OptiFlex® Pro webpage via our digital campaigns, and over 150 visitors have either submitted an inquiry to book a demo or connected to Gema Powder Coating’s main website for further information. Our next step is to carry the campaign forward through pre-show marketing and a new booth presence for FABTECH, a key tradeshow for industrial manufacturing and finishing. Our goals are to prompt more customer interaction with focused Q&A sessions and in-booth product trials, making the Gema booth a must-stop destination for learning about powder coating technology.
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